Shovels in the ground… and a new neighborhood to celebrate! On November 5, we marked the grand opening of Reiland Grove, our newest Veridian Homes neighborhood on Madison’s east side.

Our team gathered for a ribbon cutting and ceremonial groundbreaking at Felland Road and Blissful Avenue. It was an exciting milestone, and we’re looking forward to watching this neighborhood grow and welcoming the homeowners who will make it their own.
A Home for Your Next Chapter
Everyone’s home search starts a little differently. Maybe you’re ready to buy your first home, looking for a little less space to maintain or hoping to find a home that better fits your everyday life.
Reiland Grove is planned to include 561 homesites across multiple phases, with a variety of home styles to explore. The first phase will feature Twin, Haven Twin, Garden, Cottage, Village and Meadow homes, with additional styles planned for future phases.
“Whether someone is buying their first home or looking for a home that better fits their next chapter, we want them to find choices that work for the way they live,” said Chris Ehlers, President of Veridian Homes.

We’re excited to bring those choices to Madison’s east side and help future homeowners find their fit.
Looking Forward to More Time Outside
There’s plenty to look forward to beyond the front door, too. Plans for Reiland Grove include a future neighborhood park and a large area of open green space along the neighborhood’s north side. Select homesites will back up to the planned park, offering views of that space from home.
For our team, these outdoor spaces are an important part of the neighborhood’s future. As Matt Brink, Vice President of Land Development, shared, they’re envisioned as places where neighbors can spend time outside, get to know one another and build connections as Reiland Grove grows.
We can’t wait to see those connections take shape.
Getting to Know the Area
Reiland Grove puts outdoor recreation and everyday stops within reach. Sycamore Park and its dog park are approximately 1.5 miles away, while Hy-Vee is about three miles from the neighborhood.
For getting around the area, Interstate 39/90 is approximately 1.5 miles away, and Highway 151 is about 2.5 miles away. The neighborhood is also located within the Sun Prairie school district.
You’ll find Reiland Grove at Felland Road and Blissful Avenue, accessible from Lien Road or Commercial Avenue/County Road T.

Picture Your Future at Reiland Grove
With pricing released TODAY, November 5, 2026, buyers can begin reserving homesites through an intent.
Curious about making Reiland Grove home? Visit VeridianHomes.com to learn more about the neighborhood, explore home styles and connect with our team about upcoming availability.
Thank you to everyone who joined us to celebrate this beginning. We’re excited for all that’s ahead at Reiland Grove!